Description
Position at Wavemaker
For the sake of clarity and accessibility, we have chosen not to use inclusive writing in our communications. GroupM is firmly committed to diversity: we value inclusion and equality, considering all candidates regardless of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities.
🤔About us :
Want to grow within a dynamic and innovative company? Join Wavemaker!
A member of WPP, the world leader in communications, and GroupM, the leading media agency network, we rely on unique expertise.
🎯 Our goal? To drive brand growth.Our integrated and innovative approach maximizes our clients' media impact and supports them in achieving their objectives.
♠️ Our strengths:
- Media management
- Content creation
- Cutting-edge technologies
In France, Julien Boyer and Roch Osenda lead a team of over 250 passionate collaborators who support prestigious clients from various sectors (FMCG, technology, entertainment, and many more!).
❓Context :
As part of a replacement, you will join the consulting team composed of about ten people. You will be supervised by Silen Tucker, the Business Partner.
🎯Role :
The Global Digital Director will be working on a major French CAC 40 stock exchange quoted company with a with a strong appetence for digital, that activates media campaigns in 30+ markets globally.
The role offers the opportunity:
- To manage a wide range of channels: programmatic (video, display, audio, DOOH, CTV) and social, but also SEA, influencer strategies and more
- Build & develop learning curves against growing data ambitions, attention, as well as sustainability, which constitutes a core strategic challenge in a rapidly transforming business category
Working directly with the Global Digital Lead and the Client Leadership Team, the Global Digital Director will be responsible for digital campaign strategy and planning, setup, follow-up for analysis, optimization recommendations and client communication.
She/he will play a key role as a conductor to bring all expertise together in building integrated digital activations that answer client objectives and ensure smooth launch across the different channels.
Working with the Global Digital Lead alongside different industry partners and expertise, she/he will have an essential involvement in preparing and rolling-out the testing roadmaps around key strategic pillars:
- Sustainability: set common goals and help reduce carbon footprint of our media activities
- Attention: ambition to measure and optimize our campaigns on a new media currency
- Data: identify cookieless opportunities and solutions to build future-proof strategies
The Global Digital Director will be working hand on hand with the members of the Client Leadership Team and will be attending regular internal meetings to be fully aligned on the operational tasks as well as the global client roadmap requirements.
We are seeking someone who has the ambition to continuously learn and develop, has an interest in all media and a strong digital background, that can help clients understand the key principles in media planning and holds high client service standards.
Position based in Paris, partly home working flexibility.
The role is decomposed in 3 main workstreams:
Media strategy & planning
Once campaign brief is received, she/he will discuss with the client and Client Leadership Team to align and/or challenge brief elements and work with the different experts (social, programmatic, SEA, display teams) to build a coherent digital media strategy that fits on the global brand strategy. These campaigns require an agile way of working to be quickly actionable across the different platforms and channels, all the while leveraging past learnings and historic performance.
She/he will be in contact with the client until the campaign implementation.
Campaign set-up and launch
Once the media plan is approved, the Global Digital Director will make sure that the media plan is properly submitted in the agency financial system by the experts.
Once the tracking elements have been requested and are received, she/he will have to follow-up with teams (publishers directly, social/programmatic teams and/or DSP) in charge of media activation:
- Ensure all campaign elements are tracked and correspond to the media plan
- Coordinate with publishers, 3rd party suppliers (IAS, Attention & Sustainability partners) and Digital Ad Operation teams to ensure all campaign elements are correctly tracked and correspond to the media plan
- Make sure that the campaign is launched properly and communicate to the client and to the team members
Reporting, optimisation and finance
Once campaign is live, she/he will have to operate the performance follow-up. Based on weekly or bi-weekly reporting depending on campaign:
- Ensure that campaigns run effectively and according to campaign objectives
- Work with the different expertise teams to suggest optimizations, taking in account attention & sustainability insights & data during the campaign and ensure that validated recommendations are well setup
- Prepare post campaign reporting templates or presentations according to the needs
- Supervise the expertise teams to build relevant post campaign analysis integrating insights and systematically proofread them prior to the client delivery
- Responsible for timely and error free campaign and budget reporting of the digital campaigns
- Coordinate with the digital expertise teams (Social, SEA etc) and Client Leadership team, prepare digital campaign quotes on the financial tool (Media Manager), ensure the accuracy of the invoices and financial reporting
- Submit media plans on the digital buying system of the agency, check their accuracy until the invoicing (Prisma)
- Ensure the accuracy of the Central digital media plans on the reporting platform (MAP)
- Briefing of publishers, media planning and direct digital buying in an international environment (occasionally)
Responsibilities
- To build smart and effective media strategies, that are aligned with agreed client objectives and KPIs
- To coordinate set-up and launch digital campaigns with media partners and digital operation teams
- To manage quality control plan and monitor performance
- To build objective and transparent analysis of campaign performance, identifying areas for improvement and recommendations to put in place
- Ensure a fluid communication with the team members
- Make sure an errorless digital budget reporting and invoicing
Profile :
- 7/8+ years of experience in digital media planning and global digital media landscape
- Solid understanding of ad operations and campaign implementation
- Ability to build and present media recommendations to client across all digital channels
- Strong analytical skills with the ability to interpret data, analyze results and present smart optimization strategies in a clear and understandable way
- Ability to be pedagogue in explaining to client complex digital/ tech solutions
- English fluent is mandatory (written & spoken)
- Ability to multi-task and prioritize effectively
✨What we offer :
🌍Joining Wavemaker means becoming part of a global network present in 90 countries, with over 8,500 employees passionate about excellence and impact;
🏆 You'll be part of a diverse and talented team, where your potential will be fully valued and developed;
🚀 You'll have the opportunity to work in a stimulating environment, within an agency recognized for its global expertise and commitment to innovation;
Join Wavemaker and take part in an exciting adventure at the heart of innovation and brand growth. We look forward to building the future of media and communication together.
Apply now and become part of the Wavemaker adventure!
🤝Recruitment Process :
🥇Interview with the recruitment team: A first interview by phone or video conference with a member of our team. This will allow us to learn more about your skills and experience, and will give you the opportunity to ask questions about the position and the company.
🥈Operational interview: You will then meet with 3 members of the team, namely the Business Director, the Business Partner, and the Digital Lead.
We are committed to making this process as quick and efficient as possible, and to maintaining open and transparent communication throughout.
💡About GroupM by WPP :
GroupM, the media investment group of WPP, is a leading global media investment management operation. We are committed to making advertising work better for people. Present in 80 countries via international networks, we help advertisers in promoting their brands. One-third of global media investment flows through GroupM.
Led by Alexandra Chabanne, CEO, GroupM France represents over 1,000 employees grouped within the agencies EssenceMediacom, Keyade, Mindshare, T&Pm, and Wavemaker. GroupM works with renowned clients in diverse sectors such as luxury, automotive, FMCG, services, etc.
Joining GroupM means sharing our commitment to innovation, ethics, and transparency, benefiting from a collaborative and learning culture, as well as a privileged working environment.To learn more, visit : https://www.groupm.com/france/, LinkedIn , Instagram
